The College Park Neighborhood Business Alliance grew out of a collaborative effort between local business owners and the City of College Park to promote and give support to College Park businesses. As a result of ongoing discussions, local business owners made the decision to organize themselves more formally, creating the College Park Neighborhood Business Alliance (CPNBA). The group incorporated as a non-profit in the state of Maryland in August 2011.

The mission of the College Park Neighborhood Business Alliance is to create a more vibrant and healthy economy through supporting Buy Local efforts. This will be accomplished through cooperative promotion, advertising, purchasing, sharing of skills and resources, and other activities to help all College Park businesses compete more effectively. The Alliance will represent the interests of locally-owned independent businesses, promoting their role in the community through public education efforts.